HEALTH EDUCATION…
Ipercolesterolemia, diabete, malattie cardiovascolari tra le altre patologie che hanno effetti non solo sulla salute del paziente ma anche sulla sua vita di tutti i giorni. La concezione di salute è cambiata quando si tratta di salute entra in gioco un maggior rapporto di fiducia tra paziente, medico/farmacista e farmaco, pertanto è essenziale potersi connettere alle emozioni creando empatia.
…THROUGH AUDIOVISUALS
MEDICOM is not just about entertainment but it is crafted first and foremost upon correct scientific information. The format not only let people receive appropriate information through its pharma content video, but it also allows to doctors to interface with new forms of web information. In MEDICOM, beyond their strategic participation in the storytelling, clinicians can provide a first-hand education even through tutorials and linked talks that are useful to go deeper with the topics and themes discussed in medical branded content web series..
CONTENTS CERTIFIED BY CLINICIANS
PATIENT CULTURE
To support the correct management of a certain pathology and its therapy with empathy (identification mechanism).
EMPATHIZE WITH THE PATHOLOGICAL CONDITION
To make the patient aware and better understand doctor’s indication rather than accepting it passively. While the doctor can recognize the person behind the pathology.
DOCTOR-PATIENT DISTANCE
With MEDICOM series, scientific dissemination becomes immediate and more stimulating.
Web Series made for Awareness Campaigns with the aim to inform and educate about treatment and management of a specific disease. The in-depth scientific tutorials linked to each episode allow getting good practices for disease management..
Videos and Web Series dedicated to medications, therapeutic indications and in-depth focuses on pathologies to engage clinicians while offering ISFs new working-tools for their business.
Empathetic talks about indications and therapeutic progress in pathology treatments to create value in cooperation with referenced KOLs and raise awareness within the public opinion.
THE PARTNERSHIP
Scuola Medica Salernitana is the MEDICOM valuable partner that certifies the scientific contents disseminated through the medical branded content video. Through storytelling and scientific dissemination videos, this important institution embraces a culture of change and speeds up its own digital transition, which is as fundamental in healthcare as it is for the tools through which this world can be told. The Scuola was founded over a thousand years ago, and it is factually the first medical Academia in the West, the first to ever allow women the access to medical studies.
SPEED UP YOUR PHARMA BUSINESS TODAY
DISCOVER MEDICOM’S FULL POTENTIAL
Each disease has its own communicating needs. Telling with Empathetic talks indications and therapeutic progress in pathology treatments help to create value in cooperation with referenced KOLs, offering new working-tools to ISRs for their business and raising awareness within the public opinion with disease awareness campaigns.
MEDICOM AND THERAPEUTIC ADHERENCE
The Case
Format MEDICOM allows supporting a brand and knowing more about its topic even in meeting, congresses, press conferences, KOL presentation, and in-house communication events by adopting a television-alike style.
TEAM BUILDING
Therapeutic adherence is not a joke – The camera prank.
A few employees of the Pharma Company are set to record a speech on therapeutic adherence… but they don’t know yet about the extreme bizarre crew waiting for them!
WHEN INFORMATION MAKES THE SHOW
A path born with contamination
From the magic tricks I performed since I was a teen, I learned how wonder works. Since then it has accompanied me throughout my path. Beginning with creating a children’s television format in media partnership with the Giffoni Experience Festival, Mukko Pallino, up to authoring at Italian Broadcasting Mediaset for TV shows like Mistero, Wild, and Dalla Parte Degli Animali. From the TV Shows working experience, I learned that entertainment, when applied correctly to information, is a winning key in attracting audience. This is how three specific branded content formats were born to teach and bring awareness about health, finance, and best practices.
MEDICOM
THE NEW PHARMA AUDIO-VISUAL CONTENTS FORMAT
In the hectic pharmaceutical world, the main thing is to stand out. Imagine in fascinating your audience with exciting storytelling and innovative solutions. Our strategy for branded content is not just about marketing: it is about creating connections, trust and getting a real impact. Are you ready to take your pharmaceutical activities to the higher level? Let’s take this transformation journey together.
Detailed study about the expertise and methods behind an audiovisual format allow you to tell the audience how your stories are born with newsworthy projects to gain attention.
Let’s discover the right branded content for your company, visit darionuzzo.com